EV Awareness: Low

From Navigant Research:

. . . favorability ratings for alternative fuel vehicles remain high, with all three types of vehicles (hybrid, electric, and natural gas) above the 50 percent mark for favorability.

Consumer awareness of specific models, however, is still relatively low: 44 percent of the respondents are familiar with the Chevrolet Volt, but less than one-third are familiar with the Nissan Leaf, the Tesla Model S, Ford’s C-Max Energi and BMW’s i3.

Source: http://electricalcontractor.com/?p=12067

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