As noted here at least once previously, Laurie Orlov of the site Aging In Place Technology Watch is really worth reading — even if aging-in-place is a tiny part of your business.
Her end-of-the-year piece was crammed with short, meaningful paragraphs. Here’s one that’s worth your time:
So why did smart phone usage stats from Pew stay flat for the 65+ from 2011 to 2012? [20] My theory – drawn from my own and family experience and observation, not to mention idiotic online reviews [21], is that smart phones are still just toys.
They are something to amuse us (although not those we are with) in restaurants, at family events, in airports, on sidewalks, in cars, and on trains. Although they exacerbate our antisocial behavior, we still have chest pains when they don’t work.
Yet our expectations about the user experience are very low – we hardly complain about their slippery form factor, the jumble of settings, low battery life, mediocre call quality…What did you say??? What? Can you repeat that?
And the swerving of those texting drivers on the highway, all of those people bumping into walls and slipping off curbs should make us hope that older adults continue to view these devices as unnecessary.
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