For many electrical distributors, their lists of competitors — along with local EDs and national electrical and industrial distributors — includes local units of THD and Lowe’s.
Home Channel News addressed what these companies are up to in a June issue article (included the graphic below).
Among other things:
Home Depot says it likes what it sees from its pro customers, which the retailer says make up about 35% of its total sales . . .
Large pro customers were a particular bright spot — sales from those who spend more than $10,000 per year with Home Depot grew more than twice the company average. And the company’s Pro Xtra loyalty program now has more than 1.5 million pros signed up
AND ESPECIALLY READ THIS!!!
Lowe’s also pointed to growth in its pro business, which it now says generates 30% of its sales (up from previous estimates of 25%). One major area of focus for Lowe’s is to take advantage of the pro market, which is growing faster than the consumer market.
Jones pointed to the example of boosting its offering in wire and cable, and adding new hand tools from Southwire, a brand with strong appeal for electricians.
Lowe’s also bolstered its pro offering with the addition in February of Progress Lighting, and a relaunch of LowesForPros.com.
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